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Olivia Bennett
How to Sell Ice to Eskimos (aka Marketing Shenanigans)The Art of Deceptive Marketing Techniques In the realm of product design and innovation, deceptive marketing techniques have ...Greenwashing: A Gentlemans 15 Best Tips to Exquisite DeceptionUnderstanding Greenwashing in Product Design and Marketing As organizations strive to appeal to environmentally conscious con...How-to Best Fight a Pending PatentPursuing a Competitive Edge Amidst Pending Patent Applications A competitor's pending patent application can often be perceiv...All Patent Status: PCT vs Pending Patent vs Published Patent vs Granted PatentUnderstanding Patent Status for Product Design For engineers and product designers, comprehending the nuances of patent statu...Best 10 Patent Invalidation Strategies and ToolsUnderstanding Patent Invalidation Invalidating a competitor's patent constitutes a significant strategic move that goes beyon...